About us

RBE Automation and Electrical is a small, smart electrical business
based in the heart of beautiful Hawke’s Bay.

Because you’re great at what you do, we know you need us to be the best at what we do. We’re here to offer electrical support to your business in the form of automation; electrical engineering; and the ongoing care and maintenance of your plant, factory, shop or office space.


RBE Automation and Electrical only deliver to the highest standards and we choose our partners and products with that in mind. If you want to work with the best in the industry then you’ve come to the right place.

Have you got a recurring problem you just can’t fix? Are your processes getting in the way of getting your product to market? RBE Automation and Electrical can help you explore the opportunities that automation and electrical engineering could bring to your business.

Whatever your electrical need, call RBE Automation and Electrical. We’ll ask you if you think there’s an opportunity to do it better, and then we can help you to make it happen. It’s why our clients love working with us.


Rob Elstone is a Hawkes Bay boy, having grown up in Eskdale.

Rob started his Electrical career in the Royal New Zealand Air Force as an Avionics Technician, working on the Iroquois helicopter, including deploying with the UN to East Timor.

Over the last 20 years Rob has held commercial roles as an electrician and project manager, including nationwide school data role outs, under the government upgrade project.

Rob moved fully into the industrial realm with Panpac Sawmill. Taking on a projects role, dealing with plant and safety upgrades and Process Improvement. Following his passion for machines and automation Rob couldn’t resist the chance to work at Fruit Handling Systems, subsequently merged into Compac Sorting. Covering roles of Electrical Workshop Manager to Automation Team Lead, building on the machine safety and automation expertise. This role included the design of UL and CE electrical installations and documentation for worldwide plant and machine export.

This wide range of experience and natural hands on ability allows Rob to view your project with a unique knowledge base, ensuring the best solutions for your needs.



Rob Elstone

Director/Engineer Call: 021 544 082